IMBA – International MBA in Business Administration en Mallorca

RESERVA TU PLAZA
UBICACIÓN Mallorca
IDIOMA Español / Inglés
DURACIÓN 9 meses, 60 ECTS
INICIO Octubre
HORARIO

De Lunes a Jueves de 19:00h a 22:00h

+ 8 Sesiones de PMO (Project Management Office)

PRECIO 14.100 €

¿Por qué estudiar este International Master in Business Administration?


 

Now you will be trained to administrate and manage a company, the legal and taxation elements, and innovation. Furthermore, you will be ready to manage work teams in the diverse divisions of any business, such as finance, purchasing or quality.

With this education as a base, you can work in the field of strategic planning for business and company organization. And it does not stop there, as the courses also include how to carry out economic oversight at a company, execute logistical operations, and complete strategic evaluations and analysis of other businesses in order to weigh the benefits of doing business with them. Furthermore, you will know how to negotiate and correctly position a brand in the national and international markets and lead an organization towards the development of competitive advantages.


Salidas Profesionales


 

  • Director / Gerente de Empresas en cualquier sector.
  • Directores / Responsable de Áreas de Empresas.
  • Gestión de Marca o Branding.
  • Desarrollo de Negocio.

  • Finanza Corporativa.
  • Director de Operaciones.
  • Director de Innovación.

¿Qué vas a aprender?


 

  • Habilidades directivas y conocimientos de gestión.
  • Especializarte en el funcionamiento global de las organizaciones.
  • Potenciar la visión estratégica y la toma de decisiones.
  • Liderar equipos.

  • Impulsar la transformación de cualquier sector.
  • Visión teórica y práctica del entorno económico.
  • Tendencias empresariales del mercado.

Titulaciones a las que se tiene acceso


 

IMBA – International Master in Business Administration

Titulación expedida por ESERP

MBA – Master in Business Administration

Titulación Universitaria Propia expedida por la UVIC-UCC

Titulación Privada de MBA – Master in Business Administration

Expedida por  European Communication School de Francia – Bélgica

Certificado Internacional*

Expedido por University of Applied Sciences, Schmalkalden  (Alemania)

Certificado Internacional*

Expedido por European Communication School (Francia – Bélgica)

 

*Los alumnos que cursen y superen el Plan de Estudios Propio de ESERP, asistan a conferencias de carácter internacional y realicen un trabajo sobre dichas conferencias, obtendrán los Certificados Internacionales.

Metodología


Ponentes


Nuestros ponentes están compuestos por emprendedores, ejecutivos y directivos de larga experiencia profesional y expertos académicos. Muchos de los ponentes de ESERP tienen puestos directivos y de responsabilidad tanto en start-ups como en multinacionales. Aportan experiencia, perspectivas y capacidades, fruto de su larga experiencia profesional en el entorno de los negocios que trasladan a sus ponencias, creando así un programa eriquecedor y profesional.

Proceso de admisión


Documentación

Pruebas de Admisión

Resolución

Inscripción / Matrícula

Formas de pago


Precio: 14.100 €

 

Alumnos de la UE (Unión Europea) y con posesión de NIE

Primer pago

1.500€

El resto se abonará en 12 mensualidades consecutivas de 1.050€ de Octubre a Septiembre

12.600€

5% de descuento por pronto pago

13.395€

Alumnos no procedentes de la UE (Unión Europea)

Primer pago

2.500€

El resto se abonará en 12 mensualidades consecutivas de 966,66€ de Octubre a Septiembre

11.600€

5% de descuento por pronto pago

13.395€

*Costes de emisión de certificados y tasas de expedición de títulos no incluidas.
* En caso de que el estudiante abone la totalidad del programa con un precio distinto al indicado en la web ( por aplicación de becas o ayudas) el descuento por pronto pago será de un 5%, del precio final a pagar.
* El 5% de descuento por pronto pago, también se aplicará para aquellos estudiantes que posteriormente al pago de la inscripción, decidan pagar el resto del programa antes del inicio del mismo. En este caso el descuento se aplica por el importe que resta pendiente de pago.
* Máster incluido en los programas de bonificación de la Fundación Tripartita.

AREA: BUSINESS ORGANIZATION AND STRATEGIC PLANNING


  • Financial function: company economic-financial representation, financial ratios and responsibilities.
  • Financial diagnosis; company assessment and financial profitability breakdown.
  • Management of working capital: cash management, credit management for clients regarding stock and on suppliers and creditors.
  • Financing decisions: capital cost and financing structure.
  • Residual profit and economic value added (EVA).
  • The accounting model: estimate of results and equity.
  • The costs, an executive responsibility: strategic costs management, product cost calculation and balance point.
  • Management control and its key control factors.
  • Control levels and budgetary control.
  • The controller’s duty.

  • Solvency: settling debts or bankruptcy. Analysis and measurement methodologies.
  • Liquidity management: obtaining cash resources through exploitation. Stocks management, NOF (necessary operating funds), that available in banks…
  • Interest rate management: use of money within a certain time. Its fluctuation over time. Tools for economic policy.
  • Portfolio management (insolvency in clients): focus on clients and payment periods and instruments.

FISCAL DEPARTMENT:

  • Types of companies and societies
  • Value Added Tax (VAT)
  • Corporation Tax
  • Self-employed
  • Social security
  • Intrastat
  • Impact of taxes on accounting

 

LEGAL DEPARTMENT/ BANKRUPTCY LAW.

  • Analysis of the performance that the company administrators must apply given a company crisis.
  • Cases where Bankruptcy Law is applied and how it affects companies and individuals.
  • Advantages and disadvantages of voluntarily requesting bankruptcy.
  • Situation that arises once bankruptcy is requested.
  • Administrators’ duties. To know the administrators’ criminal liability. Corporate criminal offences.

  • Nature and progress of organisational thought.
  • The organisation’s structure: basic forms and parts of any organisation.
  • Changes in the modern company; virtual organisation and team structures.
  • Company Development and Company Growth Models in the 21st Century.
  • Internal Development: matrix of internal development and material investments.
  • External Development: acquisitions, strategic alliances, licences, franchises, joint ventures and mergers.

  • The evolution of organisations and the role of human resources.
  • Skills required for performing the role of human resources and explain the required operational departments.
  • Tools for organisational knowledge and job position.
  • Selection system: techniques and tools to be applied.
  • Remuneration systems and their use as an incentive; talent retention.

  • Introduction to the concepts of executive skills.
  • Talent management through motivation.
  • Implementation of coaching, emotional and social intelligence in new organizations.
  • Leadership styles and leadership principles.
  • Strategy in general management within team management.

  • Conflict Management. Employment conflict and resolution.
  • Collective negotiation. Negotiation techniques. Techniques for meetings.
  • Relationships with unions
  • Rules on achieving work-life balance.
  • Basic features of the contracts most used in commercial trade.
  • Employment Regulation Records.
  • Contract termination.
  • Basics of company ethics in negotiations.
  • Corporate Social Responsibility in organizations: care of the environment and society. Applicable policies.
  • Social Action as an element that helps CSR and NGOs.
  • Supervisory transparency in the National Stock Market Commission
  • Risk to reputation.

MARKETING

  • Marketing strategy within the company’s general strategy.
  • Skills analysis. Positioning in the market.
  • Consumer analysis.
  • Concept of “analyzing the solution’s life cycle”.
  • New media for distribution and promotion.
  • Types of Marketing. The marketing mix.

COMMERCIAL

  • The role of the commercial department in the company. The company’s own commercial management model.
  • Structure of the commercial network, planning, establishing goals.
  • The Commercial Plan: strategy in preparation and carrying it out.
  • Methods for supporting the commercial network.

  • Relational Marketing: concepts, levels and practical tools.
  • Different marketing types and strategies: Guarantee frequency, personalized, social, backwards, etc.
  • Customer Relationship Management (CRM).
  • The brand: what it comprises, brand concept and brand image evolution.
  • How a brand is measured: marketing value, economic value and legal value.
  • Brand globalization.
  • Concept of Digital Marketing.
  • The figure of the Social Media Manager.
  • Keys for optimizing the company’s website.
  • Promotion through the Internet.
  • Social networks.

  • Products and supply management.
  • Processes: planning, organization, management and control in production – goods and services.
  • Operation strategy in the manufacturing companies: offer segmentation and supply speed.
  • Result: increase in quality added value, productivity, client satisfaction, reduction in costs, sustainability.
  • Lean Manufacturing – Lean Management (optimization).
  • Supply Chain.
  • Concepts and definitions linked to production.

  • The quality assurance system. ISO 9000 certification.
  • Complete quality: client satisfaction and loyalty.
  • Quality tools.
  • Audit on the quality management system.
  • Measurement, analysis and improvement.
  • Company strategy and innovation strategy.
  • Features of an innovation project.
  • Development of the phases for implementing the innovation management system.
  • Creativity and innovation.

ÁREA: MARKETING


  • Empresa, tipología y entorno.
  • Nuevas necesidades, nuevo marketing globalizado.
  • Departamento marketing: estructura y equipo.
  • Mensaje, marca, comunicación, posicionamiento.
  • Excelencia en producto y servicio.
  • Producto formal, producto ampliado y commodities.
  • Nuevas variables del marketing en empresas de servicios.

  • Identificación de tendencias y oportunidades.
  • Sistema de Información de Marketing. Recogida y tratamiento de datos.
  • Sistemas de geo-localización y trazabilidad de clientes.
  • Estudio de Marketing según el presupuesto.
  • Los informes de investigación de mercados.
  • Conducta y Psicología del consumidor.
  • Gestión avanzada de clientes.

  • Corporate and product brand. Brand image. Meanings and differentiation types of business conflicts and their sources. Crisis manual.

  • Communication in the field of marketing. Techniques.
  • Advertising and its functions. Promotion. Messages and creativity.
  • Social Media. SEO and SEM. Analysis and Measurement of social networks. Reputation.
  • Create a Strategic Electronic Commerce Plan.
  • The technological structure in e-commerce.

  • Rating international environments and country risk. Definition of supply.
  • Internalisation of marketing in the global economy.

TFM – TRABAJO FINAL DE MBA


 

(*) El contenido del programa, su programación y materiales podría sufrir alguna variación por cambios en la planificación académica.

(*) El orden de los módulos es orientativo en función de la programación del MBA.

ESERP ALUMNI


Tras el programa formaras parte de ESERP ALUMNI: una comunidad activa y con presencia internacional formada por más de treinta y cinco mil antiguos alumnos.

 

 

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